Marketing is not really a designers strong suit. We tend to like making art to see it actualized but when it comes to selling it... it sometimes feels weird. Weird to ask for money for something that is so close to our heart.
I was directed that we needed more marketing, a piece of advice I was loathe to act on. Marketing takes time and thought away from designing more shirts and rash guards, what I actually enjoy doing.
Fast forward a few weeks. We attended the Lake Placid Lacrosse Tournament to scope out potential venues to bring BUZZ Gear to. I ran into a booth for Sticker Mule, a company that recently sky rocketed in popularity, creating custom stickers in a variety of different styles.
I was very impressed by how transparent the entire process was. Within 24 hours of submitting your design, a proof was sent back, showing what the finished print would look like. Once confirmed, a tracking number was given so that the recipient could follow the package step by step.
Two and a half days after placing my order, my 100 stickers were delivered to my door. In the package were 4 Sticker Mule stickers, my invoice, and 2 hand written thank you notes by the person who cut my stickers and the person who packaged them from Sticker Mule.
I am impressed by how professional a start up could be, the way we at BUZZ Gear hope to be soon.